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What Women Want Today (Fine Jewelry Trends)

Historically, marketers of fine jewelry retain targeted their advertising campaigns primarily towards men, but times hold changed. With powerhouses like Debeers paramount the style with their famous right

What Women Want Today (Fine Jewelry Trends)

Historically, marketers of fine jewelry hold targeted their advertising campaigns primarily towards men, but times posses changed With powerhouses like Debeers cardinal the practice with their esteemed amend menial ring campaign, jewelers keep realized that the closing countess is now the target consumer and the desist of the industry is obtaining notice Men dormant nurture to purchase the higher tab items, but they buy for special occasions, namely engagements, anniversaries, birthdays and Christmas The workingwomen today keep strong purchasing force and equally strong opinions of what they like And what the later female wants, the latter countess buys. In fact, according to the JCK magazine, 80% of all jewelry purchasers today are womenWhat are they buying? What is it that women are buying and not buying today? The peak item they privation is Big with a mound of bling They are doing this by sometimes sacrificing the sort of stone for size, other times by picking pieces with multiple diamonds that grant the illusion of a gigantic look The days of women being satisfied with a plain gold conjugal squad is gone. Anything paved, basically small circle diamonds jell everywhere, with deficient metal showing is in hot demandAnd the second entity they scarcity is colorlots and lots of it In fact,They are opting for choice semi-precious stones thicken around diamonds, reasonably then going for the traditional pricier precious stones Sales of the traditional sapphires, emeralds and ruby follower jewelry have plummeted and own been replaced by the colorful and cheaper possibility semi-precious peanut jewelry. All colors market and the popularity of a certain color leave vary with the season and practice Beryls, rubellite, rhodolite, garnet, topaz, citrine, garnets, jade, tourmalines, periodot, amber, carnelian, jade, the passage and colors are immortal Pink and blue-green are always hot colorsNot only are stones tall in rings but moreover gemstone bead strands hold been the hot tag object the last few years. Tourmaline, peridot, topaz, iolite, jade, lapis, onyx, beryl varied with gold beads, pearls and accented with colossal centerpiece pendants obtain been melodious After enduring a decade of the white metal and diamonds minimalism look, women revolted and the bigness of size and color became the flavor du-jour for womens necklaces During the minimalist interval where necklaces were all worn short, the necklaces of today have evolved to the paunch button twist These necklaces are usually 32 or longer and worn wanting or doubled for a layered look.Thus the designs of fine jewelry offered in the tout today are as assorted as each designers imagination Even the traditional industries of diamonds and pearls have had to use latter technology and raise their designs to have up with the demands of the lady consumer These consumers are no longer satisfied with the rank quo; they dont deficiency impartial the orbit white diamond or the lap white pearls Diamonds are being color treated to come in blue, green, pink, yellow, brown and npromising They are being nick with names like the asscher cut, cushion cut, brilliant cut, crisscut, lily notch In fact, now that laser is cutting diamonds, many firms are out there putting their have spin on traditional cuts and renaming the cuts after themselves. Also, pearls are hotter then ever Some of the biggest phrase in jewelry designer made their chit specializing in jewel designs Pearls are now being dyed every color below the rainbow and laser treated to turn them chocolate brown. The throw offs that used to be thrown away are being rancid into designer masterpieces Every part of the oyster is used to make all different shapes and size pearls Cultured, Tahitian, south sea, coarse water, mother of pearl, mabe pearls come in all shapes and sizes. In the past, the Japanese dominated the industry with their traditional akoya solitaire strands, but then the Chinese, Australia and many of the South Sea regions came up with their have farming techniques to make their documentation with their own stone specialtiesWomen today lack modern jewelry, they materialize not only the procedure runway trends, but besides their way icons A diamond orbit of life necklace worn by an likeness such as Oprah Winfrey can start a major frenzy that can last up to 3 years Women privation versatility in their jewelry. They privation jewelry they can wear to the office as well as go out to dinner and just plain live in They deprivation anything that gives her a viewpoint of renovate from day to night or that she can color coordinate with different outfits So whether it is a ring, earring, bracelet or necklace, it is all desired as desire as it is accented with diamonds, stones or pearls The fee mark that lady buy for themselves is inactive a lot less then what men spend on average, but there is phenomenon to be verbal about volume sales. Also where men own usually purchased traditional designs, women posses forced the jewelry industry to prosper and revolutionize in a brief duration of time. This is the tenacity of what women deprivation

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